To increase our service area, diversity and competence in effective communication and cooperation with our stakeholders with social responsibility awareness, to bring our members together with qualified personnel by leading projects that will create employment in our region, to make our region a center by increasing its awareness through branding and promotion of tourism, history and geographical indications. To support the commercial, sectoral and institutional developments of our members.

To carry out our legal duties flawlessly and to support our members to develop their businesses on a sectoral basis.

• Compliance with the law is our fundamental obligation
• Our members are the reason we exist
• Our employees are the cornerstone of our success
• Participation and transparency (accountability)
• Our youth are our future
• To develop our investigative, unifying and conciliatory mission
• Historical heritage and natural resources of our region